Securing Innovation’s Seat at the Table

This page explains how corporate innovation earns and keeps a leadership seat by aligning with business priorities, translating metrics into outcomes, showing early wins, and acting as a growth architect with clear governance and shared accountability.

Home
Solutions
Innovation Relevance
Secure Innovation’s Seat

Innovation earns influence through outcomes leaders trust. To keep a seat at the table, link work to business priorities, show progress with clear metrics, and guide strategic growth decisions with confidence.

The Problem

Innovation often sits outside core decision making. Leaders see activity instead of outcomes. They want to invest in growth but lack shared KPIs, evidence, and a clear link to strategy. When pressure rises, budgets shrink and the unit loses influence.

What’s Going Wrong

Many teams work without a defined mandate, shared governance, or clear Gives and Gets with the C-suite. Metrics do not map to business goals, so value is unclear. Without transparency and alignment, even strong initiatives fail to shape the agenda.

The Fix

Earn a lasting seat through outcomes, governance, and accountability:
  • Translate innovation metrics into business language and financial impact.
  • Frame strategic growth initiatives as low-risk, high-return options for the company.
  • Give leaders early evidence that innovation de-risks growth where BUs cannot go alone.
When innovation acts as a growth architect that links governance, strategy, and delivery, it becomes part of leadership. Not a side lab.

Make the Most of It

If you’d like to:
  • Strengthen leadership trust in your portfolio
  • Set clear Gives and Gets between innovation and the C-suite
  • Turn quarterly reviews into strategy dialogues, not budget defenses

You are welcome to book a short call. No pitch. Just clarity on how to secure your seat for the long term.

Here’s What Your Peers Say:

After linking KPIs to business outcomes, leadership invited us to quarterly strategy reviews. We are shaping direction now.
(Head of Innovation, Global Manufacturing)
Once the CFO saw how innovation protects growth with real data, we moved from cost center to trusted advisor.
(VP Digital, Energy and Infrastructure)

PS: Learn about the Lean Scaleup framework or explore how we help corporate innovators shift the corporate mindset here.

Related reading:
Keeping Innovation Units Relevant
and
Proving Innovation ROI Fast.

Let Us Get Started

Please add your details below and we will schedule a short call to discuss your situation.