A honeycomb diagram outlining a business growth strategy with categories: Methodology, Leadership, and People/Culture. Each hexagon contains a specific module related to scaling up and growth.

Expert Opinions.

Frank is a great expert in the field of corporate venture building. His experience in scaling is a huge source of practical inspiration. The Lean Scaleup provides a great framework for corporates who are seriously looking to convert innovation investments into business impact.

Daniele Dondi,
ING Group

Director, Group Strategy & Innovation

The reason why companies struggle in game-changing innovations isn’t a lack of good ideas. It is failure to scale-up effectively. The Lean Scaleup provides a detailed playbook to help executives crack this challenge. If you are looking for practical advice on scaling up from someone who has done it many times, this is the book for you.

Julian Birkinshaw
London Business School

Professor and Deputy Dean

Frank Mattes has decades of valuable experience in innovation and business-building. He has distilled the key practices into the Lean Scaleup. In this time, with the challenges of disruption and the rapid evolution of business models, the Lean Scaleup provides a roadmap. It’s an approach built through practice in the field and results from real work.

David Gilmour,
bp Launchpad

Founder

Solid foundation.

Success in innovation requires a solid foundation — the Lean Scaleup.

Co-created with experts, the Lean Scaleup bridges NOW and NEW through Methodology, Leadership, and Culture.

The system is made up of 12 modules. Each role engages with only a few — keeping learning manageable.

Together, these modules form a complete framework that aligns efforts across the company — enabling efficient, effective, and fast success in creating new revenue streams and corporate transformation.

Methodology

Structure The Journey

Pre-Scaling (in the Corporate Context).

Let’s be honest: Most companies don’t fail at ideation. They fail at what comes after.

Here’s how it usually goes: You’ve got a great idea. The team is excited. Maybe there’s even a working prototype. But when it comes time to scale that idea into a real business, everything slows down — or stops completely.
Why?

Pre-Scaling is about laying a solid foundation for out-of-the-box innovation

But it’s a minefield. And most companies walk into it unprepared:

They focus too much on early-stage experimentation.
They neglect the mid-to-late stages where real buy-in is needed.
They can’t get alignment from corporate functions.
They pitch for funding—without the validation to back it up.

The result? Corporate support dries up. The startup fizzles. And another promising idea dies on the vine.

What you need / What you get from the Lean Scaleup

Fast, proven, best practice diligent corporate entrepreneurship

The Lean Scaleup pre-Scaling toolkit is your antidote to corporate stall-outs. It helps you navigate the messy middle with structure, speed, and clarity — especially where NOW (core business) and NEW (emerging businesses) need to work together.

Here’s what it gives you:

Four maturity levels. Each stage is clearly defined, with its own set of deliverables.
Thinking tools. Each deliverable comes with practical tools to validate progress — no guesswork, no fluff.
Leaps of faith → made visible. Your teams (and your stakeholders) get crystal-clear visibility into assumptions that still need testing.
A scorecard for progress. So you can track ideas — and the portfolio — with precision and confidence.

Transition to Scaling-Up.

Don’t Skip the Transition to Scale — It’s Where Most Fail

Your startup’s been validated.
There’s market traction. Internal momentum. Real potential.

But here’s the trap:
Too many companies charge straight from validation into scaling—without setting the stage for success.
They skip the transition.
And then comes the fallout: chaos, confusion, missed targets.

Because if you haven’t proven the business is scale-worthy and scale-ready, you’re just hoping for the best.

The Hidden Phase That Makes Scaling Work

Scaling isn’t just about bigger budgets and bigger teams. It’s about making six smart moves before you hit the gas:

Pick the right path to scale. Spin out? In-house? A dedicated unit? Senior leaders need to make this call, early.
Audit your scalability assumptions. What risks are still hanging around? What needs shoring up? Get clear on your “scale debt” before it compounds.
Define how the scaleup works with the core org. Alignment doesn’t happen by accident. Set the rules of engagement now.
Recruit your A-team. Scaling is a different sport. You’ll need people who’ve played it before — and won.
Build a scaling roadmap. Map the journey, budget the milestones, and design for metered funding. No more open checkbooks.
Set up lean governance. Keep decision-making fast and focused. Bureaucracy kills scale.

Get This Right, and Scaling Isn’t a Gamble

This short transition phase is the linchpin between promise and performance.
It turns validated ideas into ventures with traction—and real staying power.

If you skip it, you’ll pay for it.
If you nail it, you’ll scale faster, smarter, and with far less risk.

Scaling-Up.

Let’s set the stage: If your company is serious about building new businesses, you need more than a pipeline of ideas.

You need an end-to-end idea-to-scale process.

Most companies don’t have one.
And those that do often stumble at the final (and most expensive) stage: Scaling-Up.
Here’s the hard truth: Only 1 in 4 corporate scaleups ever break the $50M revenue mark.
But here’s the good news:Scaling can be done right—and we’ve seen it happen.

One of our clients: 400x Growth in 3 Years

One of our clients scaled their corporate startup by a factor of 400 in just three years. No silver bullets. No shortcuts.
They just followed a structured Scaling-Up approach — one focused on four essential tracks:

Strategy, Market and Revenues

They brought early pilot customers into the fold to help cross the chasm into mainstream adoption.
They used a validated “Bowling Alley” strategy and built defensible strategic moats along the way.
And they avoided the temptation of chasing shiny, untested markets.

Product

They doubled down on retention and penetration, adapting the product for the Bowling Alley while expanding feature sets and scaling the tech.

Organization

They built a growth culture: people had clarity, autonomy, and purpose.
They designed for hypergrowth and kept teams aligned across governance, management, and collaboration.

Relationship to Core

They didn’t scale in isolation.They stayed in sync with the core business—especially around shared milestones and funding checkpoints.

Three things unlock Scaling With Purpose (and a Plan)

Milestone-based funding: No blank checks—just results-driven progress.
Lean governance board: Fast decisions, clear accountability.
Continuous alignment with Core: Scaling with the enterprise, not against it.

This isn’t theory. It’s a real playbook. And it’s built into the Lean Scaleup framework.

Toolbox.

Not All Toolkits Are Built to Build New Businesses.

Every corporate innovator knows the buzzwords:

Design Thinking. Jobs-to-be-Done. Lean Startup. Business Model Canvas. Ecosystem mapping… you name them.

They sound smart.
They look great on slides.

But here’s the problem: Most toolkits weren’t built for real corporate business building.

They’re too generic. Too focused on product over business.
And worst of all? They confuse the execs who are supposed to greenlight the next round.

Typical Toolkits Don’t Cut It

Here’s what usually goes wrong:

No connection between maturity stages and concrete deliverables
No scorecard logic to track progress across teams or a portfolio
No clear sense of what’s validated, what’s not, and where the real risks lie
No “So what?” mindset — just activity without learning
No deep read on customer willingness to pay, switch, or stay

And let’s be real:
If leadership doesn’t understand where a venture stands or why it matters, they won’t back it.

What You Need: A Best Practice Toolkit Built for Corporates

That’s why we built the Lean Scaleup Toolbox—co-created with 100+ leading companies and top-tier business schools.
It’s not just another framework.

It’s a complete logic chain, designed to guide business building like clockwork:
Maturity Level → Defined Deliverable → Specific Thinking Tool → Scorecard (with traffic light logic)
Everything connects.
Everything’s clear.
Everything’s built to support diligent, visible progress.

And Yes, It’s in a SaaS Platform

No need to reinvent anything.
The full Lean Scaleup toolkit lives in a user-friendly SaaS platform.
So startup teams, portfolio managers, and execs can track, align, and act from day one.

Dual Leadership

Provide Purpose And Context

Senior managers' skin in the game.

Leadership with Skin in the Game.

Funding innovation isn’t enough.
Sponsoring a few slides isn’t enough.
Sitting on a steering committee? Still not enough.

To build real, scalable new businesses, leaders need to put their skin in the game.
That means personal commitment, clear direction, and showing up where it counts — not just signing off from the sidelines.

What “Skin in the Game” Looks Like.

We’ve worked with 100+ senior leaders across industries. The ones who succeed in constantly creating new growth beyond Core share four essential traits:

1. Set the Direction.

Great leaders define a clear innovation mandate and meaningful guardrails from the start.
So teams know where to play — and have permission to move.

2. Enable Speed and Focus.

They remove bottlenecks, shut down vanity projects, and back what can scale.
Because focus beats friction.

3. Support Bold Execution.

They empower teams to take calculated risks and bring in external expertise when needed.
Innovation needs both autonomy and guidance.

4. Lead by Example.

They invest their own time.
They protect innovators who take smart risks.
Because leadership presence builds confidence — and culture.

The pull of NOW is strong. Incentives are short-term. Time is scarce. And NEW feels unfamiliar.

Too often, leaders hesitate.

But the companies that continuously build new growth?
They have leaders who lean in, align around the vision, and make it safe to move forward boldly.
Lean Scaleup gives them the structure to do exactly that.

Structure, funding and governance.

You Can’t Build the NEW Using the Tools of the NOW.

Here’s the mistake most companies make.
They try to build new businesses using the same management system that runs Core.

Thinking in silos

Command and control governance

Funding logic that builds on the assumption of planability.

But that system was built for predictability. For efficiency. For exploitation of a proven model.
And that’s the exact opposite of what the NEW needs.

Two Management Systems. Two Mindsets.

NOW = Knowns = Execution mode: Process-driven. Short-term focused. Risk-averse. Optimized for productivity and predictability.
NEW = Exploration mode: Agile. Hypothesis-driven. Built to learn fast, validate assumptions, and scale real traction.

Trying to use NOW’s system for the NEW is like driving a race car on a factory floor.
Wrong machine. Wrong terrain.

Designing the bridge between NOW and NEW.

To succeed at corporate entrepreneurship, structures, funding, and governance must be designed for NOW + NEW.
These must be:

Separate from the Core
With the freedom to operate differently—but still under the same corporate roof.
Fit for purpose
Built for scaling, not squeezing.
Compatible with Core context
So the NEW doesn’t feel like a foreign object—but also isn’t smothered by legacy systems.

How Lean Scaleup Helps:

The Lean Scaleup gives you step-by-step guidance to:

Create a dedicated management system for the Now + NEW
Decide where the scaleup should live in the org
Build a governance and funding model that includes Business Units (where relevant)
Define a graduation path as the business grows
Bring external ventures into the corporate fold—without killing their momentum

Bottom line:

If you want to create sizable new businesses, you need systems that respect the difference between operating and exploring.

Lean Scaleup shows you how to build both—together.

Performance and portfolio management.

Goals That Drive the NOW Won’t Get You the NEW.

Your company probably has a well-oiled goal machine:

Annual and quarterly targets
Output-focused KPIs
Clean alignment across functions

.
It works great — for Core. But it breaks down when you try to build something new. Because corporate startups and scaleups don’t move in fiscal-year cycles. They move in learning loops, milestone sprints, and validated progress.

The Best Innovators Use Different Goals — And a Different Logic.

Continuous, not annual. They revisit OKRs often—because new ventures evolve fast.
Input-focused Key Results. Less “What did we sell?” More “What did we learn?”
North Star alignment. Core and scaleup aim toward shared outcomes that compound over time — like number of customers or value delivered to customers.
Qualitative insights matter. Because real scalability requires deep understanding, not just big numbers.

Here’s the Missing Piece: Bridging the KPI Gap.

Both systems — NOW and NEW — are valid. But too often, they live in silos. And that’s a problem.
If people are only rewarded for protecting today’s business and your middle managers don’t see Scaling-Up in their KPIs they won’t help build tomorrow’s business. And since nobody knows which of the emerging businesses will become significant and profitable, KPIs must also extend to a portfolio of future bets.

How Lean Scaleup Helps You Align Goals Across the Org.

Create a dual-track goal system that honors both NOW and NEW
Embed NEW venture milestones into the goals of corporate functions
Set incentives that reward shared NOW/NEW goals, not just fire-fighting
Balance autonomy with alignment — so teams can move fast and still move together

.
If you want to scale innovation and create new growth, you have to measure what matters.

On every level and in particular the bridge between NOW and NEW.
The Lean Scaleup gives you the blueprint.

One-company mindset.

“Us vs. Them” Is Killing Your Innovation Efforts.

You’ve heard it before:

“Innovation theater.”

“Core doesn’t get it.”

“They’re just playing startup.”

“They slow everything down.”

This culture clash — between NOW and NEW — happens in nearly every company.
And it’s a silent killer of your most promising scaleups.
Because without trust, support, and mutual respect, new ventures get caught in the crossfire.

One Company. Two Parallel Missions. Shared Future.

Here’s the truth:

You need the operators who optimize the NOW.
You need the explorers who are building what’s NEW.

But they don’t speak the same language.
And without leadership, they won’t even try.

The best leaders don’t just manage the tension — they turn it into power.

They build a one-company mindset that combines:

The discipline of execution
The courage of exploration
The precision of validation
The boldness of scaling

We call it “the power of both.”

Startup without chaos. Scale without bureaucracy.

How Lean Scaleup Helps Leaders Bridge the Divide.

The Lean Scaleup gives you practical tools to:

Design a collaboration model between scaleups and the core business
Build human interfaces—people who speak both dialects and drive joint success
Empower leaders to protect the scaleup from corporate gravity without isolating it
Make smart calls when prioritization pressure hits and politics get loud

Bottom line:

If your teams are stuck in “Us vs. Them,” the NEW will never thrive.
Lean Scaleup helps you build a company where both sides win — together.

Culture

Unleash People To Do The Extraordinary

Startup-like autonomy (in the corporate context).

400x Growth in 3 Years? You’ll Never Get There with Business-as-Usual.

One of our clients scaled a corporate startup by a factor of 400 in just three years.
That kind of growth doesn’t happen with standard approvals, 3-month budget cycles, or waiting on IT tickets.
It happens with entrepreneurial freedom. Inside the enterprise.

But This Isn’t a Startup Garage — It’s Still Corporate!?

And that’s the catch. Your company still needs to:

Stay compliant
Honor environmental commitments
Uphold cultural diversity and ethical standards

So the challenge becomes this: How do you move like a startup without violating the rules of the enterprise?

Lean Scaleup Helps You Create “Startup-like Autonomy” That Works

With Lean Scaleup, you can give your ventures room to fly — without breaking the system.
We help you design and implement:

Empowered teams with real decision rights
Single-threaded leadership, à la Amazon
Pre-approved waivers for select policies
Dedicated IT stacks that move at scaleup speed

And we don’t stop at design.

You’ll also get guidance on how to:

Align these systems with legal, compliance, and other stakeholders
Get buy-in across corporate functions
Protect this autonomy when internal politics try to shut it down

You don’t have to decide between structure and freedom.

You just need a system that knows how to hold both.

That’s what Lean Scaleup delivers.

Collaboration model.

Want to Win at Corporate Venturing? Don’t Compete Like a Startup.

Here’s a harsh truth: If your corporate startup doesn’t leverage your assets, it’s just a greenfield startup with more paperwork. It’ll lose every time to VC-backed players with deeper pockets and faster clocks.

The point of building inside a corporation is to start with an edge — a built-in, unfair advantage.

But most companies don’t unlock it.
Why? Because NOW and NEW never figured out how to collaborate for real.

You Already Own the Assets. The Trick Is Making Them Work for NEW.

Think about what your company has:

Data
Brand trust
Sales channels
Supply chains
Regulatory licenses
Customer relationships
etc.

These are gold mines—but they’re structured for the NOW.

They’re optimized for repeatability, scale, and risk management.
Not for agility, iteration, or experimentation.
So unless you bridge the gap between NOW and NEW, those gold mines stay buried.

Lean Scaleup Turns Corporate Assets Into Startup Ammunition

The framework helps you materialize your unfair advantage by:

Designing collaboration models between NOW functions and scaleups
Embedding NEW milestones into Core’s goals to motivate Middle Management
Aligning incentives across org layers
Building cultural bridges between steady-state operators and scaleup entrepreneurs

You’ll go from missed opportunities to mutual momentum.
From “We don’t have time for that” to “Here’s how we’ll help you win.”

You already have what it takes to win.

Lean Scaleup helps you put it to work.

Capabilities, people, A-teams

Ideas Don’t Build New Businesses. People Do.

Here’s what no canvas, no framework, and no funding round can fix: The wrong team.

That’s why the <>return on innovation is often in the single digits.Because the who behind the venture gets less attention than the what and how.

But this isn’t just theory — let me show you what that looks like in practice

A Corporate Startup That Had Everything… Except the Right People

A major Financial Services firm had a brilliant idea: Let’s launch an embedded insurance product for industrial IoT. We cover unplanned production downtime. And we use predictive maintenance data to underwrite risk.

Solid concept. Strong backing. Motivated team. But they flopped. Couldn’t land a single customer.
Why? Because the team — smart Gen Y professionals from Finance — couldn’t see the world through the eyes of their target customers.
They didn’t understand the factory floor.
They didn’t grasp the importance of avoiding downtime.
They didn’t know how to earn trust from ops managers with 25 years of hands-on experience.

No empathy → no traction → no growth.

Great Teams Are Engineered, Not Assembled

The Lean Scaleup helps you:

- Identify the full set of capabilities required at each phase (Incubation, Validation, Scaling-Up)

Spot the mindsets that matter: empathy, rigor, velocity
Install a ‘bar raiser’ recruiting process so each new hire levels up the team

Your future business won’t scale itself.

The right people will.
Lean Scaleup helps you find, grow, and empower them.

Growth culture.

Your Scaleup Aims To Grow Fast — But will it have enough fuel?

Imagine you’re leading a corporate scaleup with a big vision.
You’re aiming for 200%+ growth per year for the next 3–5 years.

You’re focused on all the right things: Winning one market segment at a time, building the right product for the right customers, managing the relationship with the corporate mothership.

But here’s what most leaders miss: If you don’t consciously build the right culture, one will emerge anyway.
And it probably won’t be the one you need to deliver the big ambition over the long term.

Culture Is Your Growth Engine

Hypergrowth isn’t just about roadmaps and releases.
It’s about who you hire, how they work, and what they believe.

As new people hire new people who hire even more people, you either scale a shared mindset — or you scale chaos.

Here’s what it takes to get it right:

Psychological safety so teams feel safe to speak truth, test ideas, and give brutally honest feedback
A balanced culture to challenge and nurture, not to generate burnout and complacency
A living “North Star” metric so autonomy doesn’t lead to drift

Without these? You risk building a business that may be technically scaling but breaks under the pressure.

Lean Scaleup: Culture That Fuels Growth.

The Lean Scaleup helps you:

Find the sweet spot between alignment and autonomy

Recruit people who raise the bar—and inspire the mission

Scale people-centric systems like growth marketing and team development without losing speed or soul

You can’t fake culture. But you can build it — deliberately.

Let’s make sure your corporate scaleup’s culture is built to grow.

No Time To Waste.

In today’s fast-moving world, sticking to what’s “proven” isn’t safe. Nimble startups are nibbling away at your margins. Digital-savvy competitors are rewriting the rules—and your value proposition is on the line.

If you’re a Senior Manager, you’re juggling it all: growing revenue, managing day-to-day chaos, and keeping the cash cow healthy. So who has time to chase multi-year bets on new business?

We get it. These concerns are real—and valid. You put your core business at risk.

But here’s the truth: avoiding the future is the biggest risk of all.

Below, we tackle the most common objections we hear from leaders like you—and why they shouldn’t stop you from future-proofing your company.

"We Must Run A Business. We Can’t Just Change Everything."

Embracing business building does NOT mean that you need to change everything. We see that in serial business builders, 5-15 percent of staff are affected. Plus adjustments to processes and funding/governance schemes.

Keep in mind that 55 percent of large European companies have business building as a top-3 corporate priority. So in our view it is not the question IF you should be preparing for business building, but rather WHEN - the sooner, the better.

With the right mindset and an effective approach such as the Lean Scaleup you can take a closer look at your portfolio of opportunities and advance the suitable ventures, one step at a time.

Maybe we should have a 1-hour discussion about your company's business building set-up? This would give you a good insight where and how your company needs to change — and which few changes would start the journey in the right direction.

I'd like to discuss

"This Might Look Good On Paper, But It’s Not Practical."

A framework is only as good as its real-world results.

That’s why we back Lean Scaleup with proof: top companies use it (see the list of our references).

Countless others big and small have invested in business building and pulled ahead of the pack. Why not join them?
Let’s kick off jour journey with a1-hour discussion about your company's business building setup. You’ll see where you stand—and what others are doing right.

I'd like to discuss

"We Use The Lean Startup. Isn't This Enough?"

Lean Startup is popular—and for good reason. Over 80% of big companies use it for early innovation.

But here’s the truth: only 1 in 8 corporate startups actually scale. And just 25% of those hit $50M+ in revenue. Why? Because Lean Startup wasn’t built for corporate realities.

It stops at early stages and misses the full journey from idea to scale.

Lean Scaleup fills that gap. Our clients say it’s the essential next level in corporate entrepreneurship.

Ready to talk about leveling up?

I'd like to discuss

Now Is The Time To Act!

Scaling-Up excellence is not an option. It is a MUST.

Discover the top 3 reasons why your company should elevate its corporate entrepreneurship efforts using the Lean Scaleup framework.

I’d like to discuss

The References.

Companies that co-created / work with The Lean Scaleup framework.

All
B2B
B2C
Discrete Manufacturing
Financial Services
Mobility & Logistics
Process Industries
TIME industries

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Expert Opinions.

Solid foundation.

Methodology

Pre-Scaling (in the Corporate Context).

Pre-Scaling is about laying a solid foundation for out-of-the-box innovation

But it’s a minefield. And most companies walk into it unprepared:

What you need / What you get from the Lean Scaleup

Fast, proven, best practice diligent corporate entrepreneurship

Here’s what it gives you:

Transition to Scaling-Up.

Don’t Skip the Transition to Scale — It’s Where Most Fail

The Hidden Phase That Makes Scaling Work

Get This Right, and Scaling Isn’t a Gamble

Scaling-Up.

You need an end-to-end idea-to-scale process.

One of our clients: 400x Growth in 3 Years

Strategy, Market and Revenues

Product

Organization

Relationship to Core

Three things unlock Scaling With Purpose (and a Plan)

Toolbox.

Not All Toolkits Are Built to Build New Businesses.

Typical Toolkits Don’t Cut It

Here’s what usually goes wrong:

What You Need: A Best Practice Toolkit Built for Corporates

And Yes, It’s in a SaaS Platform

Dual Leadership

Senior managers' skin in the game.

Leadership with Skin in the Game.

What “Skin in the Game” Looks Like.

1. Set the Direction.

2. Enable Speed and Focus.

3. Support Bold Execution.

4. Lead by Example.

The pull of NOW is strong. Incentives are short-term. Time is scarce. And NEW feels unfamiliar.

Too often, leaders hesitate.

Structure, funding and governance.

You Can’t Build the NEW Using the Tools of the NOW.

Here’s the mistake most companies make. They try to build new businesses using the same management system that runs Core.

Two Management Systems. Two Mindsets.

NOW = Knowns = Execution mode: Process-driven. Short-term focused. Risk-averse. Optimized for productivity and predictability. NEW = Exploration mode: Agile. Hypothesis-driven. Built to learn fast, validate assumptions, and scale real traction.

Designing the bridge between NOW and NEW.

To succeed at corporate entrepreneurship, structures, funding, and governance must be designed for NOW + NEW. These must be:

How Lean Scaleup Helps:

The Lean Scaleup gives you step-by-step guidance to:

Bottom line:

Performance and portfolio management.

Goals That Drive the NOW Won’t Get You the NEW.

Your company probably has a well-oiled goal machine:

The Best Innovators Use Different Goals — And a Different Logic.

Here’s the Missing Piece: Bridging the KPI Gap.

How Lean Scaleup Helps You Align Goals Across the Org.

. If you want to scale innovation and create new growth, you have to measure what matters.

On every level and in particular the bridge between NOW and NEW. The Lean Scaleup gives you the blueprint.

One-company mindset.

“Us vs. Them” Is Killing Your Innovation Efforts.

You’ve heard it before:

One Company. Two Parallel Missions. Shared Future.

Here’s the truth:

The best leaders don’t just manage the tension — they turn it into power.

They build a one-company mindset that combines:

We call it “the power of both.”

How Lean Scaleup Helps Leaders Bridge the Divide.

The Lean Scaleup gives you practical tools to:

Bottom line:

Culture

Startup-like autonomy (in the corporate context).

400x Growth in 3 Years? You’ll Never Get There with Business-as-Usual.

But This Isn’t a Startup Garage — It’s Still Corporate!?

And that’s the catch. Your company still needs to:

Lean Scaleup Helps You Create “Startup-like Autonomy” That Works

With Lean Scaleup, you can give your ventures room to fly — without breaking the system. We help you design and implement:

And we don’t stop at design.

You’ll also get guidance on how to:

You don’t have to decide between structure and freedom.

You just need a system that knows how to hold both.

Collaboration model.

Want to Win at Corporate Venturing? Don’t Compete Like a Startup.

You Already Own the Assets. The Trick Is Making Them Work for NEW.

Here’s the mistake most companies make.
They try to build new businesses using the same management system that runs Core.

NOW = Knowns = Execution mode: Process-driven. Short-term focused. Risk-averse. Optimized for productivity and predictability.
NEW = Exploration mode: Agile. Hypothesis-driven. Built to learn fast, validate assumptions, and scale real traction.

To succeed at corporate entrepreneurship, structures, funding, and governance must be designed for NOW + NEW.
These must be:

.
If you want to scale innovation and create new growth, you have to measure what matters.

On every level and in particular the bridge between NOW and NEW.
The Lean Scaleup gives you the blueprint.

With Lean Scaleup, you can give your ventures room to fly — without breaking the system.
We help you design and implement: