The World Economic Forum states that eight out of ten companies rank growth outside their existing business as a top-five priority. Yet, 29 out of 30 attempts to create a new $50 million business fail.
“NOW AND NEW” presents a solution. Companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup has been validated through many real-life projects, proving its effectiveness.
It is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice.
Whether you are an executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable insights to drive new growth. Board members concerned with future-proofing their companies will also find this resource indispensable.
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The book is available in hardcover, paperback or digital versions.
If you buy the bundle: We ship the physical book to the address specified, send you the PDF and arrange the meeting after your purchase.
What's Inside.
The first book on how to systematically create new growth by leveraging corporate capabilities.
Actionable guidance on how to move from insights and ideas to scale.
Inspiration from Best Practices and learnings from common mistakes that accelerate the journey to success.
How to improve your company’s out-of-the-box innovation setup.
NOW and NEW: two incompatible systems under one corporate roof that need to cooperate for succeeding in out-of-the-box innovation and new-business building.
The bridge between NOW and NEW that companies must build and the four learnable skills to succeed in out-of-the-box innovation and new-business building.
In most companies, daily operations and corporate explorers have their own jargon. This makes it hard for managers to discuss effectively and efficiently. The book provides a language that establishes the one-company mindset.
Countless case study snippets to illustrate the key points.
find out which product to build and build a market-ready product.
arrange a productive collaboration with NOW's assets and capabilities.
scale market footprint and revenues, product and the organization.
upgrade the setup for out-of-the-box innovation and new-business building.
Here Is One of the Case Studies.
Like many companies, Amadeus employed a Lean Startup approach in its business model incubator. As with many other companies, Amadeus discovered that this approach does not produce results in a corporate setting.
The case study demonstrates how the company upgraded to the Lean Scaleup, which produces outcomes that align with the requests of the C-suite.
Furthermore, Amadeus now has the best-in-class to new-business building in the travel and hospitality industry.
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More expert opinions.
Buy the Book.
The book is available in hardcover, paperback or digital versions.
We ship the physical book to the address specified, send you the PDF and arrange the meeting after your purchase.
About the Author.
Sample Pages.
Please have a look below. Every chapter has a summary so that you can absorb the essence quickly.
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