The Challenge.
Companies launch corporate startups to create new revenue streams and to transform the company. However, only
of these make it to market launch. And only a quarter of those who do generate more than USD 50M in annual revenues.
The result: No new revenue streams. No transformation. The Innovation function is seen as ‘innovation theater’ – a costly hobby but not a driver for growth.
The Challenge Solved.
Accelerating the learning cycle.
Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.
In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.
More Success Stories.
Meet some of our clients.
Like you, they are from industry-leading companies.
Corporates who excel in their current business models while at the same time wanting to explore and create new businesses.
Like you, they have a mandate to transform and to create.
They lead innovation centers, Digital labs, corporate incubators / accelerators or corporate startups.
Like you, they ran into challenges.
Scaling outside-of-the-box innovations is hard. It requires careful alignment of the proven NOW with the uncertain NEW.
They applied the Lean Scaleup.
What did they get? Business impact in the market. Increased reputation inside the company.
We designed and validated a business model innovation. There is significant interest from a number of companies. But our C-suite is not fully convinced that the innovation is ready to be scaled. They are not ready to invest significant money and they are not prepared to give us full entrepreneurial freedom.
We worked with Lean Scaleup advisors: What’s missing for the innovation to be ‘ready to be scaled’? How does our ‘set-up for success’ look like – using Core’s assets where it makes sense and build / partner in other areas? How do we lead the discussions with C-suite?
Our company has lots of ideas and great technology. We also have heaps of PoCs and MVPs – but they do not scale.
We are not excellent in building new businesses. It takes us ages to make a few baby steps.
We worked together with Lean Scaleup advisors on solving the big questions. How do we embed new-business building in the (Digital) Transformation agenda so that we win C-suite? How do we secure BU and corporate support beyond funding? Where should we create new structures and systems so that we can move at pace?
We validated that our corporate startup is ‘worthy to be scaled’ and ‘ready to be scaled’ and received the funding to go from 3 to 30 customers.
Having stakeholder trust is good, but not good enough. We need corporate assets, capabilities, functions, and processes to de-risk and accelerate the journey.
However, they can’t support us extensively due to their agenda and their KPIs. How can I arrange a win/win agreement?
How To Get Started.
The momentum behind The Lean Scaleup is clearly growing.
In our monthly discussion forums, we see a growing number of practitioners from prime companies. And more than 100 of them have joined us in co-creating the next edition of the framework.
Many want to learn more about Best Practices in new-business building. Frequently, these conversations culminate with the question, “sounds convincing – how do we start?”
Quite often, our first joint steps to upgrade their company’s new-business building are the ones that you find below.
The References.
Below is a list of companies that co-created the Lean Scaleup framework and/or work with it.
You can filter the list by industry sector by clicking on the relevant headline.
Amadeus’ client testimonial.
Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.
In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.
The Book.
Why is new-business building mandatory?
Why must companies build the capability to build new businesses?
Why is it so challenging?
What does it take to beat the odds?
Why is the Lean Scaleup superior?
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Understand why it is so hard for companies to build new businesses while optimizing the existing one.
Dive deeper into why most frameworks are not good enough.
Get insights into how to set up the end-to-end journey for success, from ‘meaningful search field’ to ‘scaled up business.’
Benefit from the framework that helped dozens of companies around the world to achieve superior returns on their new-business building initiatives.
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And The Framework.
The Lean Scaleup™ – A systematic approach to corporate businesses building. Actionable and practical.
Co-created by 20+ industry-leading companies and 2 excellent business schools.
The thesis: To solve the scaling challenge, your company needs to make two distinct value creation systems work together: Winning the NOW (some call this Exploit or Perform) and Create the NEW (Explore or Transform).
This requires an end-to-end process, effective Leadership activities and the right people and culture in the interface.
