Creating new businesses is hard.
We are your guide.

Only 3% of business model innovations succeed in scaling.
The Lean Scaleup helps you crack the challenge.

A playbook that provides the principles, the tools and step-by-step guidance.
A team of transformation partners that helps accelerating the learning cycle.

Beat the odds. Get outcomes quickly.

The Challenge.

Companies launch corporate startups to create new revenue streams and to transform the company. However, only

15%

of these make it to market launch. And only a quarter of those who do generate more than USD 50M in annual revenues.

The result: No new revenue streams. No transformation. The Innovation function is seen as ‘innovation theater’ – a costly hobby but not a driver for growth.

The Challenge Solved.

Accelerating the learning cycle.

Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.

In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.

I learned so much and got much help from our exchange and the Lean Scaleup framework.
Head Strategic Venture Collaboration
Truck Company
The Lean Scaleup framework touches on and addresses a real pain point in corporate innovation.
Venture Lead
(Unicorn) Corporate Startup
The Lean Scaleup is a detailed playbook to help executives crack the Scaling-Up challenge.
Professor and Dean
London Business School
If we would have had the Lean Scaleup toolbox back then, it would have saved us a lot of time and money.
Global Head
Corporate Startup, 400x growth in 3 years
I like the Lean Scaleup thesis – clear, challenging, evidence based with a set of clear principles for scaling.
CEO
USD 10B FMCG company
Clearly the best-in-class framework for business building in a corporate context.
Head, Business Model Incubator
USD 7B Software company

Your Company’s Challenge?

Three quick litmus tests tell you if your company needs to act.

You should talk with us if you are not fully satisfied with the test results.

Your Challenge?

Meet our clients.

Like you, they are from industry-leading companies.
Corporates who excel in their current business models while at the same time wanting to explore and create new businesses.

Like you, they have a mandate to transform and to create.
They lead innovation centers, Digital labs, corporate incubators / accelerators or corporate startups.

Like you, they ran into challenges.
Scaling outside-of-the-box innovations is hard. It requires careful alignment of the proven NOW with the uncertain NEW.

They applied the Lean Scaleup.
What did they get? Business impact in the market. Increased reputation inside the company.

CEO, Corporate spin-out and Head of BU, USD 20B Construction company
"Set-up for Scaling-Up success established."

We designed and validated a business model innovation. There is significant interest from a number of companies. But our C-suite is not fully convinced that the innovation is ready to be scaled. They are not ready to invest significant money and they are not prepared to give us full entrepreneurial freedom.

We worked with Lean Scaleup advisors: What’s missing for the innovation to be ‘ready to be scaled’? How does our ‘set-up for success’ look like – using Core’s assets where it makes sense and build / partner in other areas? How do we lead the discussions with C-suite?

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VP, Innovation Lab, Globally leading Automotive company
"Structure and governance for scaling innovations."

We created our business model innovation in the ecosystem and validated it with rigor. We already have the first paying customers. But the company was not prepared for scaling up new business models. Mindsets, funding & governance, systems, etc. – they are designed to execute today’s business model, but not for scaling a new one.

We turned to the Lean Scaleup advisors: How can we engage Core’s Leadership in substantial discussions about mitigating the chasm between NOW and NEW? What are the experiences of other large companies?

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Chief Business Incubation Officer, USD 7B Software company
"Venture portfolio de-risked and accelerated."

Our incubator has been running now for some years. We had a few successes.

But on a broad scale, it was clear that we need more alignment, more dynamic and more controlled risk-taking.

We turned to the Lean Scaleup advisors: What are Best Practices in these areas? How do we energize the work of the validation teams – establish ‘Diligent Entrepreneurship’? How do we establish a solid progress monitoring? And, once these are in place, how do we get more Innovation Board engagement?

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SVP, Corporate Technology, Fortune 10
"Core and emerging businesses aligned."

Our company has lots of ideas and great technology. We also have heaps of PoCs and MVPs – but they do not achieve scale.

But we are not good enough in building new businesses. It takes us ages to make a few baby steps.

We worked with Lean Scaleup: How do we embed new-business building in the (Digital) Transformation agenda so that we win C-suite? How do we secure BU and corporate support beyond funding? Where should we create new structures and systems so that we can move at pace?

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Leader, corporate startup, Major player in a service industry
"Corporate support beyond funding signed off."

We validated that our corporate startup is ‘worthy to be scaled’ and ‘ready to be scaled’ and received the funding to go from 3 to 30 customers.

Having stakeholder trust is good, but not good enough. We need corporate assets, capabilities, functions, and processes to de-risk and accelerate the journey.

However, they can’t support us extensively due to their agenda and their KPIs. How can I arrange a win/win agreement?

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The Solution.

The Lean Scaleup™ – A systematic approach to corporate businesses building. Actionable and practical.

Co-created by 20+ industry-leading companies and 2 excellent business schools.

The thesis: To solve the scaling challenge, your company needs to make two distinct value creation systems work together: Winning the NOW (some call this Exploit or Perform) and Create the NEW (Explore or Transform).

This requires an end-to-end process, effective Leadership activities and the right people and culture in the interface.

 

Learn more about the Lean Scaleup™ framework and what sets it apart.
The Framework
I learned so much and got much help from our exchange and the Lean Scaleup framework.
Head Strategic Venture Collaboration
Truck Company
The Lean Scaleup framework touches on and addresses a real pain point in corporate innovation.
Venture Lead
(Unicorn) Corporate Startup
The Lean Scaleup is a detailed playbook to help executives crack the Scaling-Up challenge.
Professor and Dean
London Business School
If we would have had the Lean Scaleup toolbox back then, it would have saved us a lot of time and money.
Global Head
Corporate Startup, 400x growth in 3 years
I like the Lean Scaleup thesis – clear, challenging, evidence based with a set of clear principles for scaling.
CEO
USD 10B FMCG company
Clearly the best-in-class framework for business building in a corporate context.
Head, Business Model Incubator
USD 7B Software company

The Book.

Why is business building mandatory?

Why is it so challenging?

What does it take to beat the odds?

Why is the Lean Scaleup superior?

Benefit from the framework that helped dozens of companies around the world achieve superior returns on their innovation initiatives.
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The References.

Companies that co-created / work with the Lean Scaleup framework.

Amadeus’ client testimonial.

Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.

In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.

  • All
  • B2B
  • B2C
  • Discrete Manufacturing
  • Financial Services
  • Mobility & Logistics
  • Process Industries
  • TIME industries
 
Aesculap
Airbus
Amadeus
AXA
Bayer
BBraun
Bosch
bp
Continental
Constain
Covestro
DB
DHL
Evonic
ING
Lafarge Holcim
Merck
Mott Macdonald
Orange
Philips
Post Finance
Rabobank
Six
Swisscom
Telefonica
Trumpf
TUV
Unilever
Volvo Group
 

Bounce Forward.

To prepare for post-crisis growth, leading companies adjust their innovation approach and scale up a few, selected corporate start-ups and ventures.

Get in touch with us to benefit from their thinking.

Learn More