Transforming
Business Ideas Into
New Revenue Streams.

3% of corporate business model innovations become a sizable business.
29 of 30 fail. No new revenues. Money wasted. Transformation stalled.

Enter the Lean Scaleup. Unlock success.

A playbook offering the principles, tools and step-by-step guidance.
A team of transformation partners helping to accelerate the learning cycle.

Beat the stats. Fast-track results.

The Challenge.

Companies launch corporate startups to create new revenue streams and to transform the company. However, only

15%

of these make it to market launch. And only a quarter of those who do generate more than USD 50M in annual revenues.

The result: No new revenue streams. No transformation. The Innovation function is seen as ‘innovation theater’ – a costly hobby but not a driver for growth.

The Challenge Solved.

Accelerating the learning cycle.

Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.

In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.

Your energy, your sharp mind, your transparency and your visionary potential are rare jewels.
Head, Business Operations
Big Pharma
I am a big fan of Frank's work, his insights and the Lean Scaleup framework. I am using them to progress our thinking and corporate innovation system.
Leader, Global Exploration
USD 5B Materials Science company
I learned so much and got much help from our exchange and the Lean Scaleup framework.
VP, Innovation Lab
Truck Company
The Lean Scaleup framework touches on and addresses a real pain point in corporate innovation.
Venture Lead
(Unicorn) Corporate Startup
The Lean Scaleup is a detailed playbook to help executives crack the Scaling-Up challenge.
Professor and Dean
London Business School
If we would have had the Lean Scaleup toolbox back then, it would have saved us a lot of time and money.
Global Head,
Corporate Startup, 400x growth in 3 years
I like the Lean Scaleup thesis – evidence-based, clear, challenging, with a set of clear principles for scaling.
CEO,
USD 10B FMCG company
Clearly the best-in-class framework for business building in a corporate context.
Head, Business Model Incubator
USD 7B Software company

More Success Stories.

Meet some of our clients.

Like you, they are from industry-leading companies.
Corporates who excel in their current business models while at the same time wanting to explore and create new businesses.

Like you, they have a mandate to transform and to create.
They lead innovation centers, Digital labs, corporate incubators / accelerators or corporate startups.

Like you, they ran into challenges.
Scaling outside-of-the-box innovations is hard. It requires careful alignment of the proven NOW with the uncertain NEW.

They applied the Lean Scaleup.
What did they get? Business impact in the market. Increased reputation inside the company.

CEO, Corporate spin-out and Head of BU, USD 20B Construction company
"Set-up for Scaling-Up success established."

We designed and validated a business model innovation. There is significant interest from a number of companies. But our C-suite is not fully convinced that the innovation is ready to be scaled. They are not ready to invest significant money and they are not prepared to give us full entrepreneurial freedom.

We worked with Lean Scaleup advisors: What’s missing for the innovation to be ‘ready to be scaled’? How does our ‘set-up for success’ look like – using Core’s assets where it makes sense and build / partner in other areas? How do we lead the discussions with C-suite?

Learn More
SVP, Corporate Technology, Fortune 10
"Core and emerging businesses aligned."

Our company has lots of ideas and great technology. We also have heaps of PoCs and MVPs – but they do not scale.

We are not excellent in building new businesses. It takes us ages to make a few baby steps.

We worked together with Lean Scaleup advisors on solving the big questions. How do we embed new-business building in the (Digital) Transformation agenda so that we win C-suite? How do we secure BU and corporate support beyond funding? Where should we create new structures and systems so that we can move at pace?

Learn More
Leader, corporate startup, Major player in a service industry
"Corporate support beyond funding signed off."

We validated that our corporate startup is ‘worthy to be scaled’ and ‘ready to be scaled’ and received the funding to go from 3 to 30 customers.

Having stakeholder trust is good, but not good enough. We need corporate assets, capabilities, functions, and processes to de-risk and accelerate the journey.

However, they can’t support us extensively due to their agenda and their KPIs. How can I arrange a win/win agreement?

Learn More

How To Get Started.

The momentum behind The Lean Scaleup is clearly growing.

In our monthly discussion forums, we see a growing number of practitioners from prime companies. And more than 100 of them have joined us in co-creating the next edition of the framework.

Many want to learn more about Best Practices in new-business building. Frequently, these conversations culminate with the question, “sounds convincing – how do we start?”

Quite often, our first joint steps to upgrade their company’s new-business building are the ones that you find below.

New-business building with corporate startup

The References.

Below is a list of companies that co-created the Lean Scaleup framework and/or work with it.

You can filter the list by industry sector by clicking on the relevant headline.

Amadeus’ client testimonial.

Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.

In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.

  • All
  • B2B
  • B2C
  • Discrete Manufacturing
  • Financial Services
  • Mobility & Logistics
  • Process Industries
  • TIME industries
 
Aesculap
Airbus
Amadeus
AXA
Bayer
BBraun
Bosch
bp
Continental
Constain
Covestro
DB
DHL
Evonic
ING
Lafarge Holcim
Merck
Mott Macdonald
Orange
Philips
Post Finance
Rabobank
Renolit
Six
Swisscom
Telefonica
Trumpf
TUV
Unilever
Volvo Group
 

The Book.

Why is new-business building mandatory?

Why must companies build the capability to build new businesses?

Why is it so challenging?

What does it take to beat the odds?

Why is the Lean Scaleup superior?

.

Understand why it is so hard for companies to build new businesses while optimizing the existing one.

Dive deeper into why most frameworks are not good enough.

Get insights into how to set up the end-to-end journey for success, from ‘meaningful search field’ to ‘scaled up business.’

Benefit from the framework that helped dozens of companies around the world to achieve superior returns on their new-business building initiatives.

.

Learn More

And The Framework.

The Lean Scaleup™ – A systematic approach to corporate businesses building. Actionable and practical.

Co-created by 20+ industry-leading companies and 2 excellent business schools.

The thesis: To solve the scaling challenge, your company needs to make two distinct value creation systems work together: Winning the NOW (some call this Exploit or Perform) and Create the NEW (Explore or Transform).

This requires an end-to-end process, effective Leadership activities and the right people and culture in the interface.

 

Learn more about the Lean Scaleup™ framework and what sets it apart.
The Framework
I learned so much and got much help from our exchange and the Lean Scaleup framework.
Head Strategic Venture Collaboration
Truck Company
The Lean Scaleup framework touches on and addresses a real pain point in corporate innovation.
Venture Lead
(Unicorn) Corporate Startup
The Lean Scaleup is a detailed playbook to help executives crack the Scaling-Up challenge.
Professor and Dean
London Business School
If we would have had the Lean Scaleup toolbox back then, it would have saved us a lot of time and money.
Global Head
Corporate Startup, 400x growth in 3 years
I like the Lean Scaleup thesis – clear, challenging, evidence based with a set of clear principles for scaling.
CEO
USD 10B FMCG company
Clearly the best-in-class framework for business building in a corporate context.
Head, Business Model Incubator
USD 7B Software company

The Insights.

See All
Istanbul Innovation Wave begins
by Lean Scaleup | September 25, 2023