The Challenge.
Companies launch corporate startups to create new revenue streams and to transform the company. However, only
of these make it to market launch. And only a quarter of those who do generate more than USD 50M in annual revenues.
The result: No new revenue streams. No transformation. The Innovation function is seen as ‘innovation theater’ – a costly hobby but not a driver for growth.
The Challenge Solved.
Accelerating the learning cycle.
Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.
In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.
Your Company’s Challenge?
Three quick litmus tests tell you if your company needs to act.
You should talk with us if you are not fully satisfied with the test results.
Your Challenge?
Meet our clients.
Like you, they are from industry-leading companies.
Corporates who excel in their current business models while at the same time wanting to explore and create new businesses.
Like you, they have a mandate to transform and to create.
They lead innovation centers, Digital labs, corporate incubators / accelerators or corporate startups.
Like you, they ran into challenges.
Scaling outside-of-the-box innovations is hard. It requires careful alignment of the proven NOW with the uncertain NEW.
They applied the Lean Scaleup.
What did they get? Business impact in the market. Increased reputation inside the company.
We designed and validated a business model innovation. There is significant interest from a number of companies. But our C-suite is not fully convinced that the innovation is ready to be scaled. They are not ready to invest significant money and they are not prepared to give us full entrepreneurial freedom.
We worked with Lean Scaleup advisors: What’s missing for the innovation to be ‘ready to be scaled’? How does our ‘set-up for success’ look like – using Core’s assets where it makes sense and build / partner in other areas? How do we lead the discussions with C-suite?
We created our business model innovation in the ecosystem and validated it with rigor. We already have the first paying customers. But the company was not prepared for scaling up new business models. Mindsets, funding & governance, systems, etc. – they are designed to execute today’s business model, but not for scaling a new one.
We turned to the Lean Scaleup advisors: How can we engage Core’s Leadership in substantial discussions about mitigating the chasm between NOW and NEW? What are the experiences of other large companies?
Our incubator has been running now for some years. We had a few successes.
But on a broad scale, it was clear that we need more alignment, more dynamic and more controlled risk-taking.
We turned to the Lean Scaleup advisors: What are Best Practices in these areas? How do we energize the work of the validation teams – establish ‘Diligent Entrepreneurship’? How do we establish a solid progress monitoring? And, once these are in place, how do we get more Innovation Board engagement?
Our company has lots of ideas and great technology. We also have heaps of PoCs and MVPs – but they do not achieve scale.
But we are not good enough in building new businesses. It takes us ages to make a few baby steps.
We worked with Lean Scaleup: How do we embed new-business building in the (Digital) Transformation agenda so that we win C-suite? How do we secure BU and corporate support beyond funding? Where should we create new structures and systems so that we can move at pace?
We validated that our corporate startup is ‘worthy to be scaled’ and ‘ready to be scaled’ and received the funding to go from 3 to 30 customers.
Having stakeholder trust is good, but not good enough. We need corporate assets, capabilities, functions, and processes to de-risk and accelerate the journey.
However, they can’t support us extensively due to their agenda and their KPIs. How can I arrange a win/win agreement?
The Solution.
The Lean Scaleup™ – A systematic approach to corporate businesses building. Actionable and practical.
Co-created by 20+ industry-leading companies and 2 excellent business schools.
The thesis: To solve the scaling challenge, your company needs to make two distinct value creation systems work together: Winning the NOW (some call this Exploit or Perform) and Create the NEW (Explore or Transform).
This requires an end-to-end process, effective Leadership activities and the right people and culture in the interface.
The Book.
Why is business building mandatory?
Why is it so challenging?
What does it take to beat the odds?
Why is the Lean Scaleup superior?
The References.
Companies that co-created / work with the Lean Scaleup framework.
Amadeus’ client testimonial.
Nexwave is Amadeus’ business incubator. Our client Steve Kopp leads Nexwave’s incubation office, in charge of strategy, governance, operations, portfolio management and marketing & communications.
In a recent video, Steve shared why Nexwave decided to replace its existing approach to business building and how he sees the fruits of our collaboration emerging.
The Insights.
See All
Lean Scaleup Roundtable: Designing effective new-business building metrics
Bounce Forward.
To prepare for post-crisis growth, leading companies adjust their innovation approach and scale up a few, selected corporate start-ups and ventures.
Get in touch with us to benefit from their thinking.