For growth initiatives, rising expectations don’t always lead to greater impact.

Leadership wants a lot from you. Results. Revenues. Real change. All while corporate complexity cuts your oxygen supply. Sound familiar?

Here’s the real challenge: In 3 out of 10 initiatives, your success depends on reducing risk and increasing certainty. Fast.

But here’s the problem: Most growth initiatives are treated like safe bets. Like predictable projects. PowerPoint says, “We’ve got a plan.” Everyone nods.

But the plan assumes too much. That customers will behave. That value propositions will land. That reality will match the slides.

Because behind the timelines and KPI dashboards… Assumptions are going untested, risks are going unnoticed, friction is building up beneath the surface. Until something breaks — late, expensive, and public.

There’s a smarter way. It’s called the Growth Risk Audit. You’ll audit your current growth initiatives. Validate assumptions early. Spot where reality might break the plan. And — most importantly — build a case to fix, pause, or push forward.

This is how you protect your roadmap. How you keep your stakeholders aligned. How you defend your budget — with data, not with hope.

Send me a message to get the Growth Risk Audit Guide (Corporate practitioners only). It’s a step-by-step playbook. Built for speed. Backed by real-world practices.