From an ocean of ideas to a meaningful idea to a scaled new business.

Building new businesses inside a large organization  is tough.

Only 10-15% of business model innovation ideas make it to market launch. And only 3% create more than €50 million revenue. 

Why is this so? Companies hope that their past success recipes carry over to the future (spoiler alert: not true for most companies, as the statistics show). They use ineffective tools (spoiler alert: Lean Startup is not good enough). And their end-to-end process, from idea to scaled business, is broken. 

Vendbridge and Lean Scaleup fixed this broken process to beat the odds mentioned above.

This is not a theoretical lecture – we will guide you through the Dos and Don’ts via a case study.

If you are responsible for spotting or creating opportunities for new businesses, this is a must-see event. Frank Mattes and Vendbridge’s Beat Walther & Yann Wermugh show you how you could spot where your company’s process is broken and what you can do to fix it.

This session is particularly relevant for C- and C-1 suite, CTOs, CDOs, VPs of Innovation Labs, VPs of Business Model incubators/accelerators and heads of New/Digital Business units.

Learn from the best.

Vendbridge knows how to turn search fields into meaningful ideas – they are thought leaders in jobs-to-be-done and creators of CFI Customer-Focused Innovation, the only innovation process to measure customer pains to focus innovation and growth initiatives.

Lean Scaleup guides you how to turn meaningful ideas into scaled business – it is the first and only framework for corporates in this space. Its founder, Frank Mattes, is a number 2  thought leader at Thinkers360.

Find out how to:

• Discover the most promising customer opportunities through measuring pain points
  
• Select the best idea and spin it towards a compelling value proposition and high potential to scale
  
• Validate the meaningful idea in a corporate context
  
• Transition it to Scaling-Up to build a successful business