Chances are that your company has growth beyond the existing business as a top-5 goal. According to the World Economic Forum, eight out of ten companies do. Yet, 29 out of 30 attempts to create a new $50 million business fail.
“NOW AND NEW” gives you the tools to beat the odds. Your company must build a bridge that connects today’s operations with future opportunities and master four learnable skills. Best Practices from over 100 corporate practitioners and academic experts show you how to achieve this.
It is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice.
Whether you are an executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable advice on how to generate new growth. Board members concerned with future-proofing their companies will also find this resource indispensable.
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Expert opinions.
Buy The Book.
The book is available in hardcover, paperback, and digital formats, as well as a bundle that includes four two-hour sessions with the author Frank Mattes.
If you buy the bundle: We ship the physical book to the address specified and arrange the meetings after your purchase.
Listen to the Podcast.
For a more comprehensive understanding, please have a look at chapter 5 of the book "NOW and NEW."
What's Inside.
The first book on how to systematically create new growth by leveraging corporate capabilities.
Actionable guidance on how to move from insights and ideas to scale.
Inspiration from Best Practices and learnings from common mistakes that accelerate the journey to success.
How to improve your company’s out-of-the-box innovation setup.
NOW and NEW: two incompatible systems under one corporate roof that need to cooperate for succeeding in out-of-the-box innovation and new-business building.
The bridge between NOW and NEW that companies must build and the four learnable skills to succeed in out-of-the-box innovation and new-business building.
In most companies, daily operations and corporate explorers have their own jargon. This makes it hard for managers to discuss effectively and efficiently. The book provides a language that establishes the one-company mindset.
Countless case study snippets to illustrate the key points.
find out which product to build and build a market-ready product.
arrange a productive collaboration with NOW's assets and capabilities.
scale market footprint and revenues, product and the organization.
upgrade the setup for out-of-the-box innovation and new-business building.
Here Is One of the Case Studies.
Like many companies, Amadeus employed a Lean Startup approach in its business model incubator. As with many other companies, Amadeus discovered that this approach does not produce results in a corporate setting.
The case study demonstrates how the company upgraded to the Lean Scaleup, which produces outcomes that align with the requests of the C-suite.
Furthermore, Amadeus now has the best-in-class to new-business building in the travel and hospitality industry.
To view the document in full-screen mode, simply click the right-most icon in the toolbar. Alternatively, you can download the file.
More expert opinions.
Buy the Book.
The book is available in hardcover, paperback, and digital formats, as well as a bundle that includes four two-hour sessions with the author Frank Mattes.
If you buy the bundle: We ship the physical book to the address specified and arrange the meetings after your purchase.
About the Author.
Sample Pages.
Please have a look below. Every chapter has a summary so that you can absorb the essence quickly.
Get a free chapter!
Yes, I would like to receive a free chapter.
More expert opinions.
Bulk Book Orders?
We frequently receive requests for book bulk orders. Are you thinking of ordering 25, 100 or 250 copies?
Please inquire with Frank.
⏵ Frequently Asked Questions.
1. What will I learn from the Lean Scaleup book?
The book teaches how to turn validated innovation into scalable new business inside established companies.
You’ll learn a proven framework, practical tools, and real-world cases to navigate the messy middle between MVP and scale.
2. Is this book for innovation teams or executives?
Both. It’s written for corporate innovators, business builders, and executives who want to make innovation work — not just once, but repeatedly.
The book bridges strategy and execution for everyone driving growth from the inside.
3. How is Lean Scaleup different from other innovation books?
Unlike books focused on early-stage innovation or startup methods, Lean Scaleup zeroes in on the post-MVP challenge.
Building ventures that scale, integrate with the core, and deliver business value at speed.
4. Do I need prior experience in corporate innovation to benefit from this book?
No. The book is structured to be accessible to both experienced professionals and newcomers.
It balances actionable insights with strategic context — perfect whether you’re leading ventures or sponsoring them.
5. Where can I get the Lean Scaleup book — and are there free resources?
You can order the book directly from our site or Amazon.
You can also download a free sample chapter, explore key concepts, and join upcoming events to learn how others are applying Lean Scaleup.