Chances are that your company has growth beyond the existing business as a top-5 goal. According to the World Economic Forum, eight out of ten companies do. Yet, 29 out of 30 attempts to create a new $50 million business fail.
“NOW AND NEW” gives you the tools to beat the odds. Your company must build a bridge that connects today’s operations with future opportunities and master four learnable skills. Best Practices from over 100 corporate practitioners and academic experts show you how to achieve this.
It is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice.
Whether you are an executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable advice on how to generate new growth. Board members concerned with future-proofing their companies will also find this resource indispensable.
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Expert opinions.
Buy The Book.
The book is available in hardcover, paperback, and digital formats, as well as a bundle that includes four two-hour sessions with the author Frank Mattes.
If you buy the bundle: We ship the physical book to the address specified and arrange the meetings after your purchase.
Listen to the Podcast.
For a more comprehensive understanding, please have a look at chapter 5 of the book "NOW and NEW."
What's Inside.
The first book on how to systematically create new growth by leveraging corporate capabilities.
Actionable guidance on how to move from insights and ideas to scale.
Inspiration from Best Practices and learnings from common mistakes that accelerate the journey to success.
How to improve your company’s out-of-the-box innovation setup.
NOW and NEW: two incompatible systems under one corporate roof that need to cooperate for succeeding in out-of-the-box innovation and new-business building.
The bridge between NOW and NEW that companies must build and the four learnable skills to succeed in out-of-the-box innovation and new-business building.
In most companies, daily operations and corporate explorers have their own jargon. This makes it hard for managers to discuss effectively and efficiently. The book provides a language that establishes the one-company mindset.
Countless case study snippets to illustrate the key points.
find out which product to build and build a market-ready product.
arrange a productive collaboration with NOW's assets and capabilities.
scale market footprint and revenues, product and the organization.
upgrade the setup for out-of-the-box innovation and new-business building.
Here Is One of the Case Studies.
Like many companies, Amadeus employed a Lean Startup approach in its business model incubator. As with many other companies, Amadeus discovered that this approach does not produce results in a corporate setting.
The case study demonstrates how the company upgraded to the Lean Scaleup, which produces outcomes that align with the requests of the C-suite.
Furthermore, Amadeus now has the best-in-class to new-business building in the travel and hospitality industry.
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More expert opinions.
Buy the Book.
The book is available in hardcover, paperback, and digital formats, as well as a bundle that includes four two-hour sessions with the author Frank Mattes.
If you buy the bundle: We ship the physical book to the address specified and arrange the meetings after your purchase.
About the Author.
Sample Pages.
Please have a look below. Every chapter has a summary so that you can absorb the essence quickly.
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More expert opinions.
Bulk Book Orders?
We frequently receive requests for book bulk orders. Are you thinking of ordering 25, 100 or 250 copies?
Please inquire with Frank.
⏵ Frequently Asked Questions.
1. Why do most corporate ventures fail to scale — even after proving product/market-fit?
Because validation isn’t enough.
Success requires an end-to-end approach that connects MVPs to the core business.
The book “NOW and NEW” shows how to move beyond pilots and to scale new, emerging businesses within corporate constraints.
2. What’s the biggest mistake companies make when trying to build new growth businesses?
They separate innovation from Core and hope it scales in isolation.
The book “NOW and NEW” explains why alignment, not just autonomy, is the key to success — and how to get it right.
3. How can we systematically create new $50M+ businesses inside a large company?
Only 1 in 30 attempts succeed.
The book “NOW and NEW” introduces a proven 12-module framework—built with 100+ corporate practitioners — to de-risk scaling and improve your odds.
4. What’s the difference between Lean Startup and Lean Scaleup?
Lean Startup helps you test ideas.
Lean Scaleup — outlined in the book “NOW and NEW” — shows you how to develop and scale them in a corporate environment, with the right governance, funding, and team setups.
5. How can innovation teams work better with the core business?
Too often, innovation teams work detached from the operative businesses.
The book “NOW and NEW” gives you strategies to build a bridge between NOW (the existing business) and NEW (the emerging business) — so both sides win.
6. How do successful companies turn innovation into actual growth?
They treat creating new growth via scaling innovation as a discipline, not a project.
The book “NOW and NEW” reveals how companies like Amadeus, bp, SAP and Roche do it — with repeatable systems that deliver real business outcomes.
7. What should I read if I’m responsible for scaling innovation in a large company?
Read “NOW and NEW.”
It’s an actionable, field-tested guide that helps you move from MVPs and pilots to real business impact—without hype or theory overload.
8. What do I need to change in the company so that it is ready to scale innovation?
The book “NOW and NEW” provides a diagnostic lens: You’ll assess readiness across leadership, culture, governance, and integration to avoid scaling too soon — or too late.
9. How can I convince leadership to invest in scaling innovation?
If innovations do not scale, all preceding activities were just a costly hobby.
You’ll need more than passion.
The book “NOW and NEW” equips you with the metrics, arguments, and frameworks to secure funding, sponsorship, and patience from senior stakeholders.
10. How do I avoid “innovation theater” and deliver real business results?
By moving beyond hackathons and pitch days.
The book “NOW and NEW” shows you how to drive meaningful innovation that delivers growth — not just headlines.