Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Lean Scaleup

## Sitemaps
[XML Sitemap](https://www.leanscaleup.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [12 Lessons in building new growth: The project stayed alive. The key assumptions stayed untested.](https://www.leanscaleup.com/blog/when-to-stop-growth-initiative/): A MedTech company had invited me into a portfolio review. One diagnostics platform had been running for years. The clinical need was real. The technology worked. A few reference sites had achieved strong results. The initiative still appeared in leadership updates. It still had a committed team, internal supporters, and enough budget to continue.
- [12 Lessons in building new growth: The room aligned. Trade-offs still had no home.](https://www.leanscaleup.com/blog/growth-initiative-decision-ownership/): A specialty chemicals company had invited me into an alignment meeting for a recyclable packaging initiative. R&D, sustainability, sales, marketing, and two regional business leaders were in the room.
- [12 Lessons in building new growth: The brand opened the door. The value prop struggled in the room.](https://www.leanscaleup.com/blog/market-access-vs-delivery-capability/): The growth team of an industrial automation company had invited me into a SteerCo meeting about a new sensor-to-cloud offer. The company had a strong name in sensor hardware. Customers trusted the brand, the installed base was large, and the service organization had deep access to plants.
- [12 Lessons in building new growth: Headquarters had a clean roll-out plan. the regions had other facts.](https://www.leanscaleup.com/blog/international-rollout-readiness/): A company from the building systems industry had invited me into a progress meeting for a new façade system. Headquarters had built a strong concept: better energy performance, cleaner installation, and a simpler package for architects and contractors.
- [12 Lessons in building new growth: The company wanted a platform. Customer work looks like projects.](https://www.leanscaleup.com/blog/platform-business-vs-project-business/): A specialty polymers company wanted to turn a new material family into a unified platform across several customer applications. They had invited me into a review meeting. The word “platform” appeared on every key slide.
- [12 Lessons in building new growth: The partners liked the concept. Partner sales remained flat.](https://www.leanscaleup.com/blog/partner-adoption-sales-motion/): The growth team of a building systems company was reviewing the market launch of a new modular bathroom concept. The value proposition was clear: shorter installation time, fewer coordination issues, and improved quality control on construction sites.
- [12 Lessons in building new growth: Sales agreed in the meeting. The sales system told another story.](https://www.leanscaleup.com/blog/sales-incentives-block-new-business/): I was invited to mentor a team from an advanced materials company preparing the market launch of a new composite material for industrial applications. The material solved real customer problems: lower weight, better durability, and fewer process steps.
- [12 Lessons in building new growth: The price premium looked safe. Until procurement entered the room.](https://www.leanscaleup.com/blog/price-premium-vs-procurement/): To support its sustainability strategy, a specialty chemicals company had developed a new low-VOC coating system for customers under regulatory pressure. The technical proof was strong, the sustainability logic was clear, and the value story made a lot of sense. Because of the value points, the business case included a price premium over existing solutions.
- [12 Lessons in building new growth: The users liked the solution. The buyer wanted something else.](https://www.leanscaleup.com/blog/pilot-users-vs-buying-center/): To provide end-to-end solutions across the customer journey, a building systems company had developed a new planning tool for complex renovation projects. The tool helped technical planners compare options faster, avoid coordination errors, and prepare cleaner documentation for contractors.
- [12 Lessons in building new growth: The pilot worked well. Which hid the harder problem.](https://www.leanscaleup.com/blog/successful-pilot-vs-scalable-rollout/): The growth team of a medical diagnostics company had completed a pilot with a large hospital group. The setting was almost perfect: a strong clinical sponsor, fast access to the hospital’s lab staff, committed IT support, and a regional commercial lead who wanted the project to succeed.
- [12 Lessons in building new growth: The customer smiled. The price conversation did not.](https://www.leanscaleup.com/blog/customer-interest-vs-willingness-to-pay/): An industrial SaaS company wanted to launch a new industrial IoT module for asset-heavy customers. The module helped site teams spot weak signals earlier, plan interventions better, and avoid costly interruptions.
- [12 Lessons in building new growth: The dashboard showed green. But it wasn’t green inside.](https://www.leanscaleup.com/blog/growth-dashboard-hidden-assumptions/): As part of its move into service-based business models, an industrial machinery company had launched a new digital service for customers already using its machines. The value proposition made sense: fewer unplanned stops, better maintenance planning, earlier warnings before small problems turned expensive.
- [White Paper: The Balanced Growth Strategy](https://www.leanscaleup.com/blog/the-balanced-corporate-growth-strategy/): Corporate growth isn’t just about getting bigger — it’s about choosing the right path to sustainable, profitable expansion. In a White Paper, jointly written with knowit’s Ramin J. Imani, we introduce Balanced Corporate Growth: a framework that helps companies expand beyond the core by blending building, partnering, investing, and acquiring.
- [The hidden risks your growth dashboard does not show.](https://www.leanscaleup.com/blog/the-hidden-risks-your-growth-dashboard-does-not-show/): You’d never approve a factory expansion without due diligence. So why do you green-light strategic growth bets without a proper reality check?
- [Innovation doesn’t die from bad ideas. It dies in the shadows.](https://www.leanscaleup.com/blog/for-growth-initiatives-rising-expectations-dont-always-lead-to-greater-impact-2/): Leadership wants a lot from you. Results. Revenues. Real change. All while corporate complexity cuts your oxygen supply. Sound familiar?
- [For growth initiatives, rising expectations don’t always lead to greater impact.](https://www.leanscaleup.com/blog/for-growth-initiatives-rising-expectations-dont-always-lead-to-greater-impact/): Leadership wants a lot from you. Results. Revenues. Real change. All while corporate complexity cuts your oxygen supply. Sound familiar?
- [Corporate innovation can no longer survive on buzzwords. They must prove rapid, tangible value.](https://www.leanscaleup.com/blog/corporate-innovation-units-can-no-longer-survive-on-buzzwords-alone-they-must-prove-rapid-tangible-value/): “Culture" “Ambidexterity” "Disruption" “Moonshots” "Business Model Innovation" — They are not cutting it anymore.
- [Growth at the Edge of Core: A Smarter Way To Turn Strategic Initiatives Into Real Growth](https://www.leanscaleup.com/blog/growth-at-the-edge-of-core-a-smarter-way-to-turn-strategic-initiatives-into-real-growth/): In boardrooms across industries, growth is once again a top priority. But here’s the inconvenient truth: many strategic initiatives that are expected to deliver this growth are quietly failing. Not because of poor execution. Not because of lack of ideas. But because they were never set up for success in the first place.
- [One third of your strategic growth initiatives may be ticking time bombs](https://www.leanscaleup.com/blog/one-third-of-your-strategic-growth-initiatives-may-be-ticking-time-bombs/): Let that sink in.You green-light initiatives. Assign budgets. Expect results.But behind the slide decks and optimistic roadmaps… something’s off.
- [How should corporate innovation be shaped to create growth at the edge of the box (Part 2)?](https://www.leanscaleup.com/blog/how-should-corporate-innovation-be-shaped-to-create-growth-at-the-edge-of-the-box-part-2/): When it comes to growth strategies, what works inside Core often fails at the edge or beyond.
- [How should corporate innovation be shaped to create growth at the edge of the box?](https://www.leanscaleup.com/blog/how-should-corporate-innovation-be-shaped-to-create-growth-at-the-edge-of-the-box/): Real, short-term, transformative growth happens at the "edge of the box".
- [Six Transformations That Propelled Amadeus Nexwave to Lead Business Incubation in Travel](https://www.leanscaleup.com/blog/six-transformations-that-propelled-amadeus-nexwave-to-lead-business-incubation-in-travel/): We’re thrilled to share a success story from Lean Scaleup's Frank Mattes with Amadeus Nexwave. The article, originally published on amadeus.com, highlights six changes that made Nexwave a top business incubator. Read on to learn more about our joint success and how we can help you achieve similar results.
- [Lean Scaleup Roundtable: How to secure corporate assets and capabilities](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-strategies-for-securing-corporate-assets-and-capabilities/): Idea 1: Strategic Engagement with Core Functions. Contrary to common belief and practice, it's unrealistic to expect corporate functions to be instantly ready when a corporate startup should be scaled up. Core functions typically operate with a focus on processes, productivity, and predictability to ensure flawless execution of established business models. To facilitate effective engagement, corporate startups should involve Core functions throughout the process 'Discovery -> Ideation -> Validation + Build' before they operationally align for Scaling-Up.
- [Istanbul Innovation Wave begins](https://www.leanscaleup.com/blog/istanbul-innovation-wave-begins/): We want to take you on a multi-article journey. We will share what we have learned about excellence in the early stages of out-of-the-box innovation.
- [Lean Scaleup Roundtable: How to sustain stakeholder perseverance?](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-corporate-startups-how-do-you-build-and-maintain-sustained-stakeholder-perseverance/): Idea 1: Treat stakeholders as internal customers
- [Corporate new-business building in a nutshell](https://www.leanscaleup.com/blog/corporate-new-business-building-in-a-nutshell/): This is the slightly edited version of an interview with Viima. The Spotify podcast is HERE, the YouTube video HERE (or below).
- [Building new business at Amadeus with the Lean Scaleup](https://www.leanscaleup.com/blog/amadeus-buids-new-business-with-lean-scaleup/): The following text is a slightly edited transcript of a conversation with Amadeus' Steve Kopp and Lean Scaleup's Frank Mattes at the innov8rs Learning Lab 'Venture Building' in February 2023
- [Lean Scaleup Roundtable: How to align NEW and NOW?](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-how-to-align-new-and-now/): Idea 1: Three views to look for alignment.
- [Lean Scaleup Roundtable: How to make the case for business building ](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-how-do-you-make-the-case-for-business-building/): Today, we had our monthly new-business builder practitioner’s meeting. The topic: How to make the case for business building and how to win C-suite for the cause.
- [Lean Scaleup Roundtable: Designing effective new-business building metrics](https://www.leanscaleup.com/blog/new-business-buildig-metrics/): In yesterday's monthly practitioner meeting, we investigated new-business building metrics. To be precise: which provide a space for sharing and learning to understand what works and what doesn't in new business building. Yesterday, we discussed the best practices in defining an effective metric system.
- [Lean Scaleup Roundtable: How to grow 400x in 3 years](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-the-secret-sauce-for-how-to-grow-400x-in-3-years/): Yesterday, we had our second Lean Scaleup Roundtable in 2023. A lively ‘fishbowl discussion’ with a scaleup leader who achieved what many corporate scaleups aspire: 400x growth in 3 years. We discussed with Trine Storgaard Nielsen three topics:
- [Lean Scaleup Roundtable: How to mitigate the incompatibilities between Core and Innovation?](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-how-to-mitigate-the-incompatibilities-between-core-and-innovation/): How do you mitigate the inevitable tensions between NOW and NEW when you build new businesses inside a corporate?
- [Türkiye – A country on the move](https://www.leanscaleup.com/blog/turkiye-a-country-on-the-move/): Upon special invitation from the Turkish Exporters' Assembly (TIM), Lean Scaleup's Frank Mattes was invited as keynote speaker and Masterclass lecturer at the recent Turkish Innovation Fair.
- [Lean Scaleup Roundtable: How to create a “startup-ish autonomy” in the corporate context?](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-how-to-create-a-startup-ish-autonomy-in-the-corporate-context/): Yesterday's topic was ‘startup-ish autonomy’ – when and how to design an environment that allows a corporate scaleup to scale at pace while leveraging corporate assets and capabilities for an unfair advantage within the corporate context?
- [Client’s voice: Amadeus about the Lean Scaleup](https://www.leanscaleup.com/blog/clients-voice-amadeus-about-the-lean-scaleup/): Creating new businesses inside a corporate is a challenging endeavor. Amadeus, a major technology provider for the global travel and tourism industry, has been working with Lean Scaleup to find a different approach which increases the results of their in-house business incubator.
- [Lean Scaleup Roundtable: How to de-risk and accelerate the incubator’s portfolio?](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-how-to-de-risk-and-accelerate-the-incubators-portfolio/): How to de-risk and accelerate the innovation portfolio? Here’s the essence from yesterday’s Lean Scaleup Roundtable.
- [Lean Scaleup Roundtable: How to transition to Scaling-Up?](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-how-to-transition-to-scaling-up/): Excellence in corporate business building: What do practitioners see as the most important issues in transitioning from validation to Scaling-Up?
- [How to get pre-Scaling Validation right (Insights from innov8rs ZRH conference, Sep 2022)](https://www.leanscaleup.com/blog/how-to-get-pre-scaling-validation-right/): Companies struggle dramatically in building new businesses. The chances to create a sizable (>USD 50M ARR), profitable business from a newly launched corporate startup are 3%.
- [Co-creation of the Lean Scaleup 2nd edition](https://www.leanscaleup.com/blog/co-creation-of-the-lean-scaleup-2nd-edition/): Do you want to absorb best Practices in Scaling-Up of corporate startups? Do you need a “soft benchmarking” of your business building? Then joint the book co-creation process.
- [Lean Scaleup Roundtable: Is the venture ready to be scaled?](https://www.leanscaleup.com/blog/lean-scaleup-roundtable-is-the-venture-ready-to-be-scaled/): Yesterday we had the first Lean Scaleup Roundtable of this season. See more about the upcoming ones and the opportunity to shape the agenda HERE. The topic: Is the venture ready to be scaled up?
- [To succeed in business building, you need a common language](https://www.leanscaleup.com/blog/to-succeed-in-business-building-you-need-a-common-language/): Podcast / video session on July 27, 2022.Watch the video: https://www.youtube.com/watch?v=CNGfIt0e_BE
- [Scaling innovation takes courage. What else does it require?](https://www.leanscaleup.com/blog/scaling-innovation-takes-courage-what-else-does-it-require/): Podcast / video session on July 20, 2022.Listen on Apple Podcasts: https://apple.co/3oBoMbBWatch the video: https://www.youtube.com/watch?v=CNGfIt0e_BE
- [The Lean Scaleup: Three big ideas](https://www.leanscaleup.com/blog/the-lean-scaleup-helps-to-solve-the-business-building-problem/): Business building has become an almost mandatory mandate for corporate innovation (see HERE). But companies are not good in corporate entrepreneurship; there are three root causes (see HERE). The Lean Scaleup addresses these root causes; thereby, the Lean Scaleup helps to solve the business building problem.
- [Why companies struggle with new-business building](https://www.leanscaleup.com/blog/why-companies-struggle-with-business-building/): There is probably no business area that has absorbed more attention, books, blogs, and conferences over the last decades than innovation.
- [Why new-business building is essential](https://www.leanscaleup.com/blog/why-business-building-is-essential/): When a company acquires the capability for serial business building, it also acquires an insurance against irrelevance and protection against commoditization. Statistical data shows that the average lifespan of companies is decreasing:

## Pages
- [Books On Growth Beyond The Existing Business](https://www.leanscaleup.com/best-books-growth-beyond-existing-business/)
- [Landing Page – Make Growth Ambitions Deliver](https://www.leanscaleup.com/make-growth-ambitions-deliver/)
- [Landing Page – Is Your Growth Initiative a Hidden Bet](https://www.leanscaleup.com/growth-initiatives-hidden-bets/)
- [Landing Page – Growth at the Edge Case Studies](https://www.leanscaleup.com/growth-at-the-edge-cases/)
- [Landing Page – BU-Innovation Strategy Dialogs to Align Growth and Ownership](https://www.leanscaleup.com/strategy-dialog/)
- [Landing Page – Align Innovation with BU Portfolios for Medium-Term Growth](https://www.leanscaleup.com/align-h2-portfolio/)
- [Landing Page – De-risk Growth Initiatives](https://www.leanscaleup.com/derisk-growth-initiatives/)
- [Landing Page – Scale Venture Clienting Across the Enterprise](https://www.leanscaleup.com/venture-clienting-rollout/)
- [Landing Page – Design BU-Aligned Venture Clienting Pilots](https://www.leanscaleup.com/venture-clienting-pilot/)
- [Landing Page – Prove Startup Collaboration ROI fast](https://www.leanscaleup.com/measure-startup-collaboration-roi/)
- [Landing Page – What Venture Clienting Is and What Not](https://www.leanscaleup.com/venture-clienting/)
- [Landing Page – Gain Leadership Buy-In for Scaling Innovation](https://www.leanscaleup.com/leadership-buyin-scaling/)
- [Landing Page – Bridge Proof of Concept to BU Adoption](https://www.leanscaleup.com/bridge-proof-to-adoption/)
- [Landing Page – Escape Pilot Purgatory and Scale Faster](https://www.leanscaleup.com/escape-pilot-purgatory/)
- [Landing Page – Why Most Corporate Pilots Fail to Scale](https://www.leanscaleup.com/why-pilots-fail-to-scale/)
- [Landing Page – Securing Innovation’s Seat at the Table](https://www.leanscaleup.com/innovation-leadership-seat/)
- [Landing Page – Prove ROI fast](https://www.leanscaleup.com/innovation-roi/)
- [Landing Page – Innovation unit relevance](https://www.leanscaleup.com/innovation-unit-relevance/)
- [Landing Page – Triple Win Tools](https://www.leanscaleup.com/triple-win-growth-tools/)
- [NOW and NEW – The Book](https://www.leanscaleup.com/book/)
- [Landing Page – Assess your IMS (Sneak Preview)](https://www.leanscaleup.com/assess-your-innovation-management-sneak-preview/)
- [IMS: Landing](https://www.leanscaleup.com/ims-landing/)
- [IMS: Self-Assessment](https://www.leanscaleup.com/ims-self-assessment/)
- [The Lean Scaleup New-business building assessment](https://www.leanscaleup.com/new-business-building-assessment/)

## 3D FlipBook
- [The 3 Invisible Killers of Innovation](https://www.leanscaleup.com/blog/3d-flip-book/the-3-invisible-killers-of-innovation/)
- [Amadeus Nexwave Case Study](https://www.leanscaleup.com/blog/3d-flip-book/amadeus-nexwave-case-study/)
- [Peer Group Culture Brochure](https://www.leanscaleup.com/blog/3d-flip-book/peer-group-culture-brochure/)
- [Book 1 – Chapter 1](https://www.leanscaleup.com/blog/3d-flip-book/book-1-chapter-1/)